Tuesday 13 October 2015

Playboy-'Playboy' to stop publishing nude photos




Opening a copy of Playboy magazine on an airplane or at a hair salon may no longer have people raising their eyebrows.
Playboy will no longer publish images of fully nude women in its magazine beginning this spring. The move comes as part of a redesign that will be unveiled next March,
Playboy Enterprises, Inc., announced Tuesday. The magazine will still feature women in provocative poses, but they will no longer bare all when the March issue is released in February, according to a statement from Playboy.
The onslaught of Internet pornography has made the nude images in Playboy "passé," Scott Flanders, the company's chief executive, told the New York Times.
"That battle has been fought and won," Flanders told the newspaper. "You're now one click away from every sex act imaginable for free."
The new Playboy will continue to aim for a target audience of millennials between the ages of 18 and 30-something.
The move to robe the magazine's Playmates is similar to Playboy's digital strategy over the last few years. In 2013, the Playboy app was touted as a more work-friendly version of the magazine with "best articles" and non-nude images. Likewise, a 2015 app implemented the same strategy with a mobile-first focus on the magazine's written content.
When Playboy.com re-launched sans nudity in 2015, the publication said in a statement that "tens of millions of readers" continued to come to the "non-nude website and app every month for, yes, photos of beautiful women, but also for articles and videos from our humor, sex and culture ... sections." Since launching the new site, the median age of visitors has "shrunk from 47 to 30-years of age," according to the company.
While publishing has ebbed and flowed throughout the magazine's lifetime, as with most print publications numbers have steadily declined over the past few decades. According to Alliance for Audited Media, the magazine sold 5.6 million in 1975 and has dropped to about 800,000 today, the Times reported.

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